According to the Mastercard SpendingPulse indicator, Brazilian e-commerce increased in July and grew 12.5% over last year. The increase in internet sales was driven by the apparel, electronics and pharmaceutical sectors, according to the finance company.
According to César Fukushima, director of advanced analysis at Mastercard in Brazil. The increase in online commerce is linked with the popularity of smartphones. “In July, we saw strong double-digit growth in e-commerce sales, which represents a continuing trend as more and more consumers shop on their phones and other devices.”
Brazilian market maturity
According to the survey, revenues between May 2014 and May 2016 were significant (increase of 24% between 2014 and 2015 and 21% between 2015 and 2016). In the following period, growth fell (only 9.23% from 2016 to 2017).
The 12% expansion in 2018 followed the trend of business creation in other sectors of the economy.
Currently 675,000 active online stores – up from 600,000 in 2017 – account for 5.63% of websites in Brazil. Among these, there is a decrease in small e-commerce compared to medium and large. In compensation, the survey points out that small sites represent 82% of Brazilian e-commerce, compared to 97% in 2017.
Mobile
The huge expansion of the mobile device market has increasingly driven e-commerce. This trend directly affects e-commerce, which needs to adapt to new consumer habits.
According to the report, in 2017, desktop sales were higher (55%) than mobile transactions (45%) and online store visits via mobile accounted for 69%, while desktop accounted for 31% . However, in 2018, the scenario was reversed and 53.8% of transactions were made via mobile and 46.2% by desktop. In addition, 66% of store visits were via mobile devices and 34% via desktop.
Also according to the study, in 2018, the segments of fashion and clothing, health and beauty and accessories sold the most via mobile.
“Note that m-commerce is a trend that is already reaching most consumers for ease and practicality. As a result, consumers are gaining more and more confidence in mobile transactions, and retailers need to be vigilant in adapting their sites to a version that includes not only the desktop but also the mobile, ”explains Alejandro Vazquez, co-author. founder of Cloud Shop.
Payment and segments
The survey shows that the payment method most used by consumers was PagSeguro (46.8%), followed by Mercado Pago (15.8%) and Wirecard (13.9%). Regarding freight, the Post Office accounted for 58% of sales, personalized freight (34.6%) and physical withdrawal (4.1%).
The fashion and apparel segment dominated the market with 38% of transactions. Followed by health and beauty (12.4%) and accessories (11.5%).
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